26 Jun Authenticity The Buzz
My understanding of Authenticity is “What you see, is what you get.” The Oxford dictionary meaning is “Not a copy”.
Authenticity plays an important role in business because it allows you to stand out from the crowd. It gives you the opportunity to show off your strengths.
The most Authentic approach to your business is YOU, and you and your business creates a first impression. The first authentic moment. It could be the look of your staff on a bad day. The hello from a frustrated receptionist. An email written like a Whatsapp with emojis, just crossed your desk. Or the broken chair just ripped your new suit while waiting in the reception area. It could also be the perfectly groomed beautician at your next facial. A beautifully spoken secretary offering you coffee or water while you wait. A website that tells you exactly what the business is about, with contact details.
First Impressions of a business creates the feel of authenticity. How did a business make you feel? What was the image that was created?
Did you know it takes 3 seconds for you to formulate an opinion – whether they are trustworthy and if they can add value to your life.
Does this make you rethink your business authenticity and what first impressions you have created?
Authenticity on the otherhand, does not mean sloppy, unkept or dirty but rather unique, interesting and engaging.
When was the last time you had a good hard look at what your business authenticity and first impressions are? Have you asked your clients and your suppliers how they feel?
Here are a few questions to ask yourself and your business:
Why are you unique?
What does your dress code stand for?
Your meeting rooms, are these special or in need of some TLC?
What is the 3 most important feelings linked to your business?
I believe each and every business is authentic in their way, sometimes we just have to be reminded, or sometimes it just has to be discovered.
Some practical examples: Richard Branson from Virgin, makes his business authentic by creating fun and excitement with an opportunity to dazzle. He wore a WWI flight helmet to launch Virgin Atlantic, and a wedding gown to launch Virgin Bride. The Virgin symbol is like it has been hand written by Branson, at an angle.
Symbols can contribute to authenticity, like the Michelin Man, the tyres are known to have power and strength.
Adidas was the first company to give free shows to athletes.
If you do not know what sets you apart from your competitors, lets talk!
An authentic brand image can only grow your business – its “Walk the Talk”.
Growth happens with your first impressions are authentic. Excitement develops not only for your clients, but your staff as well. Possibilities are endless!
Do not be a copy
Di and Lu
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