Did you know that every colour has a different meaning and that combining colours could change that meaning or even add to the meaning, this is Colour Philosophy.
You can wear different colours to enhance or disguise areas of concern or of flattery.
Your skin allows some colours to bring out the yellow of your skin or the pink of your skin.
So is this colour “thing”important for businesses, of course it is, it shows the first impression, first thought. Colour plays with your customers minds, after all its all about the customer, isn’t it. Colour Philosophy is so needed for businesses to understand how they affect their image.
Lets start with Black. Black you wear to make you appear slimmer. Black Friday was originally named due to huge road congestion, traffic accidents on the shopping day after Thanksgiving by The Philadelphia Police Dept in 1966. Later it was changed to a more positive image. The Friday after Thanksgiving became a very profitable shopping day. This day helped turn retail from being in the red ( loss) to black ( profit).
Amazing how a colour can have a negative connotation and then change to a positive one!
Black has also been associated with corporate uniforms, to create the impression of smart, sophistication, educated, professionals.
Colours affect us on a daily basis:
Traffic Lights – Red means stop or danger
Orange means caution
Green means go
Holidays – Red and green are favourite Christmas colours
Halloween is usually black and orange
Easter features pastels
Mothers Day is usually pink and yellow
Emotions – Blue is seen as conservative
Red for power and aggression
Bright colours like yellow and orange are for warmth
Blue and green are cool colours
Ecology – Green is the major colour, and often used in association of fuel, electricity, going green
Phrases – Opposite – either black or white
Not clear – grey area
Form of music – The Blues
Religion – Christianity – red symbolises the blood of Jesus
Islam – Green is their traditional colour
Hinduism – saffron is most sacred colour
– yellow represents knowledge and learning
Medicine – Blue calming effect, lowers blood pressure and respiration
Therapists use green to soothe and relax
Violet is good for migraines
Food World – Red and Yellow used often in fast foods, as red triggers stimulation, appetite and yellow has a feeling of happiness and friendliness. So combined, In, Eat, Out – speed and quickness.
Natural/vegetarian restaurants – green – feeling of nature, environment, friendly, relax, linger
Big brands – IBM – Blue signifies stability and conservatism
UPS – Brown longevity and reliability
CourierIt – Yellow vibrance, need to be seen in traffic
In all aspects of our world, colour is around and important. So what colour do you grab for in the morning when you are getting dressed. The colour you used for your logo, do you understand it, how does it make your clients feel. Enjoy colour philosphy, it is fabulous to play with!
Have a great month
Di and Lu
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